The quick verdict
ServiceTitan was built for established HVAC + plumbing + electrical contractors running 50+ technicians. It's powerful enterprise software with proportionally enterprise pricing. For most residential solar installers — even ones doing $1M-$3M revenue — it's overkill. Solar Launch fills the acquisition gap that ServiceTitan doesn't address, at a fraction of the cost.
Feature comparison
| Capability | Solar Launch | ServiceTitan |
|---|---|---|
| AI rendering of homeowner roof with solar | Yes — core feature | No |
| Google Solar API production modeling | Yes | No |
| Mailed solar postcards with ITC math | Yes — $1 per quote | No |
| Solar-specific pipeline stages | Yes — out of box | Requires customization |
| Multi-trade ops (HVAC/electrical/plumbing alongside) | No | Excellent |
| Dispatch + routing for 20+ technicians | Basic | Excellent |
| Inventory + parts management | Basic | Excellent |
| Membership / maintenance plan billing | No | Excellent |
| QuickBooks / accounting deep sync | Stripe payout reports | Tight two-way |
| Implementation time | Same day | 3–6 months |
Pricing
ServiceTitan: $20K–$50K implementation + $300+/user/mo subscription. Minimum effective spend $30K/yr + onboarding cost.
Solar Launch: free account, free rendering, $1 per mailed solar quote. A 1,000-postcard campaign costs $1,000.
Average installer using Solar Launch returns $32 in install revenue for every $1 spent. A $1,000 mailed campaign typically returns ~$32,000 in install revenue at the average. First $1,000 campaign is money-back guaranteed.
When ServiceTitan wins
- You're a multi-trade contractor (HVAC + plumbing + electrical) and adding solar as a 4th division.
- You run 20+ field technicians and need real dispatch optimization.
- You sell membership / maintenance plans and need recurring-billing depth.
- You have $30K-$50K to invest in software implementation up front.
- You're at $5M+ revenue and operational efficiency is your bottleneck, not acquisition.
When Solar Launch wins
- You're a solar-focused installer (not multi-trade).
- You're under $5M revenue and your bottleneck is filling the calendar, not running it.
- You want software that ships with the solar workflow already built — Google Solar API, ITC math, financing pre-qualification — not a generic platform you have to customize.
- You want predictable per-campaign pricing instead of $30K-$50K upfront commitments.
Can you use both?
Multi-trade contractors running ServiceTitan at the company level can use Solar Launch as the dedicated acquisition layer for their solar division. ServiceTitan handles ops (dispatch, billing, accounting); Solar Launch handles solar-specific acquisition (renders, postcards, customer portal). Most solar-only installers under $5M don't need both — Solar Launch + a lightweight CRM (Sunbase, Solo, or even Notion) is more cost-effective.
Acquisition software, purpose-built for solar.
Free account, free rendering, $1 per mailed solar quote. Money-back guarantee on your first $1,000 campaign.
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